Yes, the methods need to evolve with consumer behavior. The good news is that social media – especially Twitter – hasn’t changed marketing. Not by force feeding their AdWords approach into a totally different platform, or shoehorning tactics that will never fit properly. However, they’re doing it by playing to the strengths of the medium. That overwhelming onslaught of competition for attention might seem daunting, but employing some of the tricks learned here can help your Twitter ads stand out from the crowd.Ĭompanies from a wide variety of industries are using Twitter successfully to increase brand awareness, drive lead generation, and even support product sales in some cases.
Twitter, by nature and design, is a firehose of nonstop, ephemeral information. all kinds of distractions and crap that surely make getting important, focused work accomplished impossible.Īligning your message with a trend like that – whether you’re impartial, for or against – can help elevate it from the 2+ million other pieces of content going live each day. They’re also piggybacking, in a way, on the new-agey trend of filling your startup office with, well. CBRE puts their money where their mouth is here, and flips the script by using social ads for recruiting and brand awareness. Most companies say they care about employees.
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